Who Are You Talking To? Audience-Specific Appeals & What a Venue Even Is

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Great writers don’t just yell their thoughts—they tailor them. This post is about knowing your audience and using appeals (ethos, logos, pathos, kairos) that actually work.

Think of your audience as the people sitting across from you.

What do they value?

What are they afraid of?

What do they want to hear?

Ethos builds trust.

Logos uses facts.

Pathos taps emotions.

Kairos uses the right timing.

And your venue? That’s where your argument lives. Is it a TikTok? A speech at school board? A college essay? A national conference? The venue shapes your tone, language, and structure.

Pro tip: Try rewriting the same message for two different venues—like a TikTok script and a college recommendation letter. Totally different tone, right?